- Coca-Cola could be letting go of its "Open Happiness" global campaign, which launched in 2009 during "American Idol."
- The brand has requested that 10 of its roster agencies from around the world submit ideas for a new marketing effort.
- Coca-Cola has used "Open Happiness" as its slogan in marketing across all platforms. The campaign replaced the former "The Coke Side of Life".
A representative from the soft drink giant said Coca-Cola is seeking fresh messaging to make sure the brand continues to engage consumers, experiences business growth, and appeals on a global level. Reps did not say how long the pitch process would take, or when the new marketing campaign would be launched.