- Cosmetic brand Nars was able to generate 26,000 tweets within approximately 45 minutes through a social media stunt and contest earlier this month that awarded the winner a makeup set and this year's "it" bag from Christopher Kane.
- The stunt, called "Breakthrough," took guerilla marketing—typically head-turning events set up on the street—to social media by creating an event in which Twitter followers tried to break open a ceramic orb using their tweets.
- On April 15, each tweet with the hashtag #NARSChristopherKaneUS represented one strike against the orb. The winning tweet was the one that delivered the final orb-cracking blow.
Nars pulled together an impressive event that combined the broad reach of social media with the dramatic tactics of guerilla marketing. Not only was it a great way to get the attention of the brand's core audience with a give-away, but it was a successful campaign to conjure up publicity.