- Crain Communications Inc. is merging BtoB into sister publication Advertising Age, effectively shuttering the print publication on Jan 1, 2014.
- BtoB's announcement states that the merger is a result of growing overlap between B2B and consumer marketing.
- BtoB will continue as normal for the rest of the year with all scheduled events, webinars, virtual trades shows, print schedule and daily news coverage.
The announcement makes a valid point about growing overlap, but this move is likely more a reflection of dwindling ad dollars for print. With just one product covering a wider range of topics, Ad Age may be able to draw in more advertising and sponsors while more effectively serving a larger audience.