- Chris Brown, CEO of DDB Group Australia, has been appointed as the new CEO of DDB New York.
- Brown will answer to former DDB New York CEO Peter Hempel, who is being promoted to chairman of a new structure system for the shop that includes DDB New York, Uproar @ DDB, DDB Remedy, Tribal Worldwide New York,Roberts & Langer DDB, and Spike DDB.
- The restructuring is meant to allow easier collaboration between the agencies under the umbrella.
It's important that all agencies under a larger umbrella have the ability to openly communicate and collaborate. Creating a position that oversees all of the agencies under an umbrella will help meet those goals.