Global online ad spending in 2011 reached nearly $85 billion, buoyed by revenues from North America and Asia-Pacific. GroupM reported worldwide Internet ad spending in 2011 rose 16 percent over the previous year, and 12 percent in the U.S.
The WPP-owned media agency said global web ad spend will hit around $98 billion this year, a 16 percent leap over 2011. That number would represent around 19 percent of overall ad spending, said GroupM.
