- Dove is making its second Super Bowl appearance in 2015—the first was in 2010—to reinforce ideals of its Men+Care campaign that challenges macho stereotypes for men.
- While Dove wouldn't reveal specifics about the commercial spot, a representative said the spot will build upon the ideals of 2010's commercial spot featured below.
- In conjunction with the commercial, Dove will do a social media push and is considering setting up a command center similar to Anheuser-Busch.
The brand has a long history of trying to break social stereotypes—like its Real Beauty campaigns for women. However, those campaigns received some backlash from feminist writers for being a bit patronizing to women, so maybe focusing on male stereotypes is a safer bet for the brand.