- Marketers and brands hoping to use drones to impress SXSW goers received some bad news from conference officials.
- Less than two days before the festival, SXSW posted a no-drone policy to its website—citing an Austin city ordinance.
- The statement from the technology and marketing conference explained that "the airwaves and/or frequency spectrums generally used in the remote control of drones are too congested during the SXSW event to ensure operation safe from interference."
Marketers at SXSW planning to utilize drones will be disappointed at the news. Conference attendees could be missing out on some cool tech action, too. SXSW has historically been a great place for marketers to show off the capabilities of new products, and would have been a likely place to display the improved technology in drones.