- Salesforce has released its first "State of B2B Marketing" report, and the results show that email is still very much alive.
- Out of more than 2,000 respondents, over half still employ email as a marketing tactic. And of those, 91% rated email as very or somewhat effective.
- The only tactic used more often by B2B marketers than email was the corporate website, which 87% of respondents reported as very or somewhat effective.
Social media has become such a cultural force that it's easy to think that email has been forgotten, but this report shows that isn't the case. For B2B marketers—who are trying to reach professionals at their job—email is still often the best tactic. A tweet may not reach an executive while their in board meetings all day, but that same person will certainly be checking email throughout the day. B2B and B2C marketing are increasingly intermingling, but the two industries still have distinct methods of reaching clients.