Dive Brief: 

• Pressure is increasing on Washington Redskins owner Dan Snyder to change the team's name. 
• Native American groups have long opposed names like the Redskins, Indians and Braves as offensive to indigenous people, but this is the first time the tipping point seems near. 
• President Obama even commented on the controversy in an Associated Press article last Sunday, "If I were the owner of the team and I knew that there was a name of my team—even if it had a storied history—that was offending a sizeable group of people, I’d think about changing it."

Dive Insight:

The tipping point is drawing closer for the Redskins to consider changing the name. While it is one of the most profitable brands in the NFL, the growing negativity surrounding Native American backlash should really make them reconsider. Still, branding experts don't expect the name to change until that tipping point occurs.