- Facebook has made another tweak to its news feed algorithm, this time downgrading text-only updates from brand pages.
- According to Facebook, users do not like to see text-only updates from brands, although they do like text-only updates from friends and family.
- Posts that have images or video are more likely to appear in the news feed.
This algorithm is not likely to affect competent Facebook marketers too much since it has been common knowledge for a while that updates with images and videos perform better. The advantage this tweak will have is that brands will hopefully stop asking lame questions in an effort to gain engagement, such as Costa Coffee's recent “How many Likes can one post about coffee get?” Those types of posts give brands on Facebook a bad name.