- On the heels of Nielsen's Twitter TV ratings launch, Facebook announced its partnership with 10 overseas stations to provide user data on conversations surrounding certain major television programs.
- Facebook's deal with the stations—which include TF1 in France, Channel 4 in the U.K., ARD in Germany, Esporte Interativo in Brazil and STAR networks in India—is an international extension of the same offering in the U.S.
- The stations plan to use the Facebook user data to show advertisers their shows generate buzz online in hopes it will raise advertising value.
Both companies are continuing to push social media conversations as valuable to advertisers, but it's still hard to measure the ROI on social conversations. Facebook's international expansion is a smart move considering that 83% of its user base is outside the U.S. It will be tough to compete with Twitter in this arena, however, because of the platform's growing reputation as the place to discuss TV.