- Facebook announced this week that, starting March 4, its advertising campaigns will include "ad sets."
- Currently, there are only two aspects to managing an ad campaign on the platform: the campaign and the ads.
- Ad sets will allow advertisers to better organize campaigns by being able to upload ads all at once, then group them by target. Analytics will then be tied to each ad set, making targeting more precise.
This seemingly small change will actually save marketers a bunch of man hours. Now advertisers will not only be able to upload a large batch of ads at once, but they'll be able to manage those ads in sets rather than individually. Each set has its own budget and targeting, which will make campaigns much more specific and measurable.