- Facebook has launched a new venture, Creative Accelerator, to help brands reach users in areas of the globe that have spotty mobile service.
- The program is meant to help the "Cokes of the world" develop ads for mobile users with slower connections by sending videos to devices with faster connections and photos to slower ones, among other tactics.
- Brands like Durex, Samsung, and Axe have signed up for the program that sends Facebook representatives overseas to work directly with local offices of agencies and brands.
Creative Accelerator holds obvious benefits for global brands, but it also has big potential for Facebook. The social giant is looking to reach another billion users worldwide through its Internet.org campaign. This program could lay the groundwork for brands that want to expand globally, but face the hurdles of customization for different devices and connection speeds.