Dive Brief:

• Facebook is opening up its new Topic Data product to select marketers. 
• The feature will offer marketing insight for what users are saying about brands, products, events, and other specific topics—while keeping personal audience information private. 
• For now, Topic Data will only be available through partners of DataSift—the company that has created the API for companies to access the stream. 

Dive Insight: 

Marketers are always looking for deeper insight into Facebook's audience. However, this information has been historically difficult to obtain because Facebook posts are mostly private. That's why Twitter has often provided better insight from its more public data. Facebook's new offering of anonymously-collected data could be a gold mine for brands and marketers.