- Dockers is expected to tap FCB as its new creative agency following a review.
- Up until now, Dockers hasn't had an agency of record, but FCB's San Francisco office has worked with the brand before.
- The agency's winning of the Dockers account follows its naming as the global creative agency for the brand's parent company Levi Strauss & Co.
FCB, formerly Draftfcb, seems to have proven its worth on the Levi's account and in Dockers' review. It often makes sense that an agency that is good for one brand could be a good fit for others under its umbrella. The name change and new accounts hint at a transformation in progress at FCB.