- Fluent’s first-party data will be put to use in a new product, AudienceNow, for LiveRamp for audience creation and targeting across multiple marketing channels including display, mobile, social, video and addressable TV.
- According to Fluent, AudienceNow is designed for new customer acquisition rather than re-targeting existing CRM database consumers.
- Fluent gets its first-party data via surveys on a network of websites. According to Fluent, its users complete more than 5.5 million surveys daily.
“We are extremely excited to be announcing our partnership with LiveRamp,” Ryan Schulke, CEO of Fluent, said in a statement. “Our integration will extend the reach of Fluent’s immensely powerful, real-time audience identification and creation capabilities, and make it easy for marketers across any vertical to target their best customers, with precision, across every device and channel.”
In the statement, Fluent claimed pilot campaigns using AudienceNow demonstrated an average 123.5% increase in click-through rates, and 144.1% lift in effective-cost-per-acquisition.
About the partnership, LiveRamp President and GM Travis May said, “We are excited to activate Fluent’s data across the digital marketing ecosystem so more companies can benefit from a people-based approach to marketing that delivers better consumer experiences and higher ROI.”
Targeting through AudienceNow is done with dynamic data collected and modeled in real-time through Fluent’s surveys and data set of 120 million consumers.