- After acquiring the company in July, Yahoo is putting the talent of mobile analytics company Flurry in leadership positions.
- Prashant Fuloria, Flurry's head of product, has been appointed as the new senior vice president of ad products at Yahoo.
- Fuloria will report directly to CEO Marissa Mayer and oversee development of Yahoo's ad products on display, mobile, native and video.
With each new announcement, Mayer's vision for Yahoo's ad business is becoming clearer. Yahoo has been making strides in growing its ad revenue, even while public doubts over Mayer's decision-making and Yahoo's string of acquisitions come to the fore. The appointment of a Flurry executive proves the acquisition was more than just about technology, but also about talent.