- Market research group Forrester published a report on Facebook, based on a survey of 395 marketers, claiming the social networking giant provides less value than another digital marketing opportunity. The report even goes so far as to say, "Don't dedicate a paid ad budget to Facebook."
- The scathing report goes on to say, "We don’t believe that Facebook will make the changes needed to win back marketers’ hearts. In fact, we don’t believe the company even sees the need to change: Its enormous revenues have blinded it to marketers’ growing dissatisfaction."
- Facebook disputed the claims calling the report "illogical" and "irresponsible." The social site pointed to its over one million advertisers, including all of the Ad Age 100, as proof their display ads work.
Forrester was unusually brutal with the words in the report on Facebook, to the point that their message might be lost. There were a few holes in their research, as well, that may make their claims a little less valid. For example, the report's writers only surveyed 395 marketers—not really enough to understand the value of Facebook advertising when they have over a million advertisers. The report also stated that a "handful" of notable brands have stopped advertising on Facebook, but only mentioned two: General Motors and Mark Cuban. General Motors, however, is once again advertising on the network.