Dive Brief: 

• The paywall alternative Google Contributor—announced last November—has started emailing out details of the service to those who have requested invites to test it out. 
• In those emails, Google revealed a pricing tier of $2 for 5-15% fewer ads, $5 for 15-25% fewer ads, or $10 for 25-50% fewer ads.
• The new information deviates from the original announcement, which led people to believe all ads would be blocked, and differs from the original quote of $1 to $3 per month. 

Dive Insight: 

With the service, users will reportedly be able to view participating publishers' websites without Google ads.for the privilege of seeing participating websites without Google ads. Part of the subscribers' monthly fee would go to the publisher sites they view, and the other part would go to Google.

With the updated information, however, it might be hard to sell people on a paywall alternative that doesn't actually eliminate all ads. The real challenge will be proving to readers that the service is worth the cost.