- While Google+ has claimed it is the second most popular social network because of user numbers, the social network falls behind Facebook, Twitter, Pinterest and LinkedIn when it comes to sharing.
- This finding comes from a new study released by social media tech firm Gigya, which has access to the sharing data of 1.5 billion web users each month.
- From July to September, sharing on Google+ only made up 3% of social sharing, while Facebook grabbed 41%, Twitter 20%, Pinterest 20% and LinkedIn 4%.
Social media users have been suspect of Google's claims since the experience didn't quite match up. Now that more data is out there to substantiate that Google+ has a lot of users, but their activity is slow, perhaps Google will focus on engaging users rather than gathering more through means like requiring a Google+ login to comment on YouTube. For social media marketers, the low activity is probably reason enough to focus efforts elsewhere.