- Google received honors from TV and analytics firm Ace Metrix for its advertising in 2013.
- Google walked away with the honors of most effective TV advertiser of 2013 and Brand of the Year.
- The search giant also received Ad of the Year from Ace Metrix for its "Google Zeitgeist: Here's to 2013" video spot highlighting the year's most searched moments.
Google has, of course, been producing quality advertising for years, but what it honed in on in 2013 was emotional connection. That tactic is what set the search giant apart from the other 1,200 brands that Ace Metrix reviewed for the awards. Google's award-winning TV spot could serve as an example for many brands searching to make as big of a splash.