- According to a study from Forrester Research, Google+ generates nearly as much engagement per follower as Facebook.
- Compared to Twitter, Google+ has nearly twice the level of engagement.
- Forrester compared the social profiles of 50 global brands and studied nearly three million user interactions to reach its conclusions.
While engagement per user certainly shouldn't be the sole factor in developing a social strategy, it does suggest that Google+ should not be ignored. There aren't as many users on the platform, but this research shows that Google's social network could be an underrated value in terms of real engagement.