- Google has signed an upfront deal with Publicis Groupe agencies DigitasLBi and Razorfish that is reportedly worth upwards of $100 million.
- The deal includes access to Google banner and mobile ad networks, as well as ads on Google's social sites like YouTube and Google+.
- The deal is an example of brand pursuits Google wants to do more of in the future. As part of that vision, Google recently hired former P&G exec Kirk Perry as president of brand solutions.
This move helps to further solidify the value of these digital upfront deals, which Google will continue to pursue. Google benefits by having a large upfront commitment, and the agencies and brands benefit from the lower costs provided by scale.