Dive Brief:
- Google has signed an upfront deal with Publicis Groupe agencies DigitasLBi and Razorfish that is reportedly worth upwards of $100 million.
- The deal includes access to Google banner and mobile ad networks, as well as ads on Google's social sites like YouTube and Google+.
- The deal is an example of brand pursuits Google wants to do more of in the future. As part of that vision, Google recently hired former P&G exec Kirk Perry as president of brand solutions.
Dive Insight:
This move helps to further solidify the value of these digital upfront deals, which Google will continue to pursue. Google benefits by having a large upfront commitment, and the agencies and brands benefit from the lower costs provided by scale.