Dive summary:
- Groupon has launched "Reserve" an OpenTable-like service that allows users to book reservations at high-end restaurants with a deep discount.
- The technology comes from Savored.com which Groupon purchased in September of 2012.
- The deals will range from 20 to 40 percent off the meal and the service is already live in Atlanta, Boston, Chicago, Denver, Los Angeles, Miami, New York City, Philadelphia, San Francisco and Washington, D.C.
From the article:
"McKean [Groupon GM] said high-end eateries will be attracted to Reserve because its foot traffic data can inform them about the best days of the week to run certain discount deals.
The exec explained, 'One of the big pitches to these merchants is, 'This isn't just about offering a deal or about getting a new customer. This is about leveraging an intelligent technology to increase profitability in your restaurant. And the reason we can do that is because of the amount of data we've [accrued].' That's something we are going to stay focused on for the next couple of years.'"