Dive Summary:
- Groupon on Monday announced the launch of its affiliate marketing platform, the Groupon Partner Network.
- The GPN will publicize the site's deals, goods and other services across 10,000 content publishers in 34 countries.
- Groupon has been doing affiliate marketing since 2009, but it previously ran its programs on a national basis through third parties; positioning itself as ad distributor will see Groupon pay less to third parties and provide better returns for publishers.
From the article:
... The move will ultimately mean that Groupon pays less to third parties each time a deal gets purchased by a user, but Groupon also is promising, at least for now, that it will also mean better returns for publishers who elect to become affiliate marketing partners of Groupon’s. Unless September 30, those who sign up get commissions of 10%-12% for Groupon Local deals, 6%-8% for Groupon Getaways, and 5%-8% percent for Groupon Goods. It’s not disclosing what cuts will be after that period.
The platform also offers a kind of dashboard to partners, which includes real-time reports to track how well affiliate deals are performing; a feature to create different widgets to link through to groupon deals; access to Groupon’s APIs to integrate deeper into a site. ...
