- As part of its continued expansion of the U.S. side of its publication, the Guardian has hired ad agency veteran Eamonn Store as its new CEO.
- Store has spent a total of 25 years in executive positions at MEC, Starcom MediaVest, and Carat.
- The Guardian's hope is that Store's knowledge of the agency side — and his extensive connections within that world — will help the publication draw in ad dollars.
The logic here is that an ad agency veteran is the best person to persuade advertisers because they are Store's former peers. With any position, publishers should be looking for candidates with extensive knowledge, and that's exactly what Store has. The role of CEO for a publication is much different than heading up an ad agency, however, so it will be interesting to see how Store handles the new responsibilities.