- Yahoo's search result redesign, which was introduced last month as part of being named Firefox's default search engine, seems to draw a strong resemblance to competitors Google and Bing.
- The differences between the three biggest search engines are now negligible in design.
- To show the similarities, AdAge has pulled together a interactive, side-by-side representation of results from Yahoo's new design and results on Google and Bing, which also redesigned a year ago.
It's hard to deny that Google's minimalist design has worked—impressively. Because of that success, it's not surprising the other search engines would want to imitate the design, but it is a bit shocking to see just how similar the three designs have become. The looks are almost treading on a copycat distinction. In some respects, it might just be time to concede that Google's has won the search war and focus energy into other areas—rather than copying Google's design.