Dive Summary:
- Tip 1: Use a large font and avoid light text on a dark background to help make content easier for the audience to digest and turn readers into customers.
- Tip 2: Add personal touches such as a conversational tone, corporate bios and the use of questions to clinical content to make the information more inviting to potential clients.
- Tip 3: Pay close attention to the footer, keeping it clean and organized, with a clear call to action, so that your audience knows exactly what to do after they've finished reading your content.
From the article:
Conversion rate optimization (CRO) is an internet marketing discipline that focuses on creating a positive user experience that inspires conversion. When marketers think about CRO, their thoughts typically turn to details such as testing different button colors and placing offers in different areas of a web page.
In this post, I want to discuss a few content-oriented best practices that contribute to a positive user experience. While many of these practices are intuitive and frequently discussed, I never cease to be amazed by how often they are violated. They bear repeating, because they can make the difference between a page of content that turns a prospect into a customer, and one that sends the prospect...
