- The Interactive Advertising Bureau released the first updates to its “Digital Video In-Stream Ad Metric Definitions" for the first time since 2009.
- The definitions are meant to help stakeholders in the industry speak the same language when discussing in-stream video ads.
- Among the new metrics are "ad expand/collapse" and "skip," describing user interactions with video ads.
All industries have their jargon, and defining a common language to describe digital video ads will certainly help those in the marketing profession communicate better. Having that common language should help better develop means of measurement, which in turn will help the industry as a whole.