- IgnitionOne, a cloud-based digital marketing technology provider, has acquired digital marketing platform Knotice.
- Knotice's platform will be integrated into IgnitionOne's Digital Marketing Suite to expand its capabilities.
- Specifically, the suite will gain email CRM, data consolidation and fidelity solutions, and mobile and cross-device capabilities.
A number of brands are looking for all-in-one platforms from their digital marketing providers. The more functions and features IgnitionOne is able to provide with its digital marketing suite, the more customers it can attract. For this reason, the acquisition is a no-brainer.