In business, everyone keeps confusing information with knowledge. They’re different. Even the dictionary says so:
Information: Facts provided or learned about something or someone.
Knowledge: Information and skills acquired through experience or education; the theoretical or practical understanding of a subject.
Information is ones and zeros. It’s raw data, or a list of facts. It’s instructions on filling out a business license, or the instructions Google provides when you sign up for Adwords. The obvious stuff. You can often acquire information for free: Go to the Associated Press for raw, un-analyzed news. Or read a ‘how to’ on building your own car.
Knowledge is something else entirely.
