- According to reports, Intel is opening up its creative business for review.
- The review is one of the newest changes since the appointment of Steven Fund as CMO in May. One of his first changes was cutting 40 members of the marketing staff.
- Venables Bell & Partners currently handles creative for Intel and is expected to participate in the review.
A new agency pairing with a new CMO could produce some fresh content and campaigns that Intel could benefit from. It wouldn't be a big surprise if other agency relationships are reviewed as well.