- Intel is cleaning house with staff cuts as it prepares for new CMO Steve Fund's arrival.
- Close to 40 marketing staff have taken voluntary incentive packages in the past few weeks.
- Marketing vice presidents Kevin Sellers and Nancy Bhagat — who would have worked directly under Fund — have left the company, as well.
Sometimes slimming down is exactly what is needed to revitalize a marketing department. The Intel brand has been struggling as a whole to combat the declining PC market. Hopefully, the new CMO and leaner marketing department can bring the reboot that the company needs.