- According to reports from New York Post and The Wall Street Journal, Amazon is working on releasing an ad-supported streaming video service.
- Amazon hasn't confirmed any of the rumors and a spokesperson told AdAge: "We're often experimenting with new offers and experiences for customers, but we have not announced any plans to offer an ad-supported video streaming service."
- If the ad-support service comes to life, Amazon stands to increase revenue significantly from advertising dollars.
Other video streaming services like Hulu, YouTube, and Netflix all should be concerned about Amazon jumping into the ad-supported market. Advertisers, on the other hand, have reason to be curious and excited at the pursuit as Amazon already has a loyal an active customer base for its subscription service Prime. However, there is a chance that the video streaming service market is over-saturated—which if that is the case—an ad-based service could be Amazon's first true misstep. Time will tell exactly what Amazon has up its sleeve.