Dive Brief:
- Jim Carrey had a memorable performance on last weekend's Saturday Night Live by spoofing Lincoln ads.
- The ads spoofed starred Oscar-winner Matthew McConaughey—a character Carrey mimicked relentlessly.
- Carrey also pokes fun in one of the spots at All-State's "in good hands" commercial.
Dive Insight:
When McConaughy decided to use his Oscar-worthy talents to sell Lincoln cars, it caused quite a stir in the ad community. Every industry deserves to get poked fun at every once in a while, and the spoofs—sprinkled throughout the show— did just that.