- Oscar-winning actor Matthew McConaughey is using his talents to sell cars in new video spots from Lincoln.
- While there's no direct mention of the character — probably for copyright reasons —the spots draw a big resemblance to McConaughey's character Rust Cohle in the HBO series True Detective.
- The spots are for Lincoln's MKC, which only makes appearances in the visual footage, as there is no mention of the brand in the dialog.
Between winning an Oscar and the success of True Detective, McConaughey is having a great year, something Lincoln is likely trying to capitalize on. The mixture of McConaughey's calm, yet intense commentary paired with the dark sense of humor is likely to grab quite a bit of attention for the brand.