Dive Brief:
- Oscar-winning actor Matthew McConaughey is using his talents to sell cars in new video spots from Lincoln.
- While there's no direct mention of the character — probably for copyright reasons —the spots draw a big resemblance to McConaughey's character Rust Cohle in the HBO series True Detective.
- The spots are for Lincoln's MKC, which only makes appearances in the visual footage, as there is no mention of the brand in the dialog.
Dive Insight:
Between winning an Oscar and the success of True Detective, McConaughey is having a great year, something Lincoln is likely trying to capitalize on. The mixture of McConaughey's calm, yet intense commentary paired with the dark sense of humor is likely to grab quite a bit of attention for the brand.