Dive summary:
- JPMorgan Chase is putting its digital advertising business up for review, which is a massive undertaking according to sources.
- The digital ad business of the bank has an estimated $70-80 billion budget; work would include the creation of banner ads and online video ads to search engine marketing, social media efforts and mobile marketing.
- JP Morgan Chase has reached out to agencies via a request for proposal; RFP's are due back late August and the bank hopes to make a decision by November.
From the article:
"In the review, JPMorgan Chase has reached out to advertising holding companies via a request for proposals, leaving it up to them to decide which of their agencies will pitch the business. Included in the outreach were Publicis Groupe, Interpublic, Dentsu and Omnicom Group, said sources."