- The Trustworthy Accountability Group announced Thursday that representatives from top brands, agencies, the Internet, and ad companies will serve on its board of directors.
- Twenty-four representatives from J.C. Penney, Motorola, Google, Facebook, AOL, and more will sit on the board with general counsel from the Interactive Advertising Bureau.
- The group was established last year to help pool resources to fight advertising fraud—a problem that costs $7 billion in wasteful spending each year.
Between ad fraud and viewability standards, the industry group has a lot to discuss. Involving big organizations directly affected by ad fraud could expedite the process of finding solutions. Pooling the resources of such big names will, in theory, open up new opportunities for change.