Ad sales for web streaming of March Madness has grown each year, to nearly double the $32 million sold for the 2009 tournament.
The $60 million does not include revenue from the one-time fee of $3.99 that the companies charged for March Madness Live, the product for those wanting to access every NCAA tournament game across mobile devices: online, tablets and cellphones.
A Turner spokesman declined to comment on financials.
