Dive Brief:

• Ten years ago, the U.S. Census Bureau predicted that the majority tipping point—when non-Hispanic whites will no longer be the majority—would occur in 2050. Last week, however, the Bureau revised its prediction to 2044.
• After the revision, the breakdown in 2050 is now predicted to be 47% white, 28% Hispanic, 13% black, and 8% Asian-American—with a growing population of multicultural residents born in the U.S. rather than abroad. 
• To respond to the changing cultural landscape, more marketers are employing multicultural campaigns to reach a broader audience—like the multi-racial family TV spot from Cheerios that stirred up major attention. 

Dive Insight: 

As different cultural groups become more prevalent in the U.S., marketers are working to update their tactics to appeal to them. Many marketing and advertising agencies are now reportedly considering adding an in-house multicultural department to address the growing market.