Dive Brief: 

• Virool — a programmatic video startup specializing in native ads—wants to send marketers into outer space with a new contest. 
• Marketers and advertisers are encouraged to submit a video to a dedicated channel with the theme "out of this world." The winner will receive a seat aboard the Virgin Galactic SpaceShipTwo. 
• The startup is hoping that by offering a seat on the private space flights —reportedly worth $250,000—that it will be able to benefit from social media gold once the flights begin in 2015. 

Dive Insight: 

Outer space is one of the last frontiers marketers have yet to go. Sending a marketer into space could certainly open up a whole new industry of space exploration marketing —potentially. Really, Virool and the winning marketer can only hope for the stunt itself to garner attention, because with costs so high, not many marketers or brands will likely be taking the voyage into space anytime soon.