Dive summary: 

• A new promotion from McDonald's Canada is asking fans to submit short film ideas on Twitter. 
• The films must star are least one of the fast food chain's main food items—​McNuggets, French Fries, Big Mac, McFlurry or McWrap—and use the hashtag #MakeMyFilm. 
• Other brands to try out the crowdsourced film format include Airbnb, Lexus, Intel and Toshiba. 

From the article: 

"​For example, @mrjordancohen tweeted this story line: 'Mcflurry is an ex-marine who teaches English to inner-city Chicken Mcnuggets but in the end McNuggets teach McFlurry. #MakeMyFilm.'”