- A new promotion from McDonald's Canada is asking fans to submit short film ideas on Twitter.
- The films must star are least one of the fast food chain's main food items—McNuggets, French Fries, Big Mac, McFlurry or McWrap—and use the hashtag #MakeMyFilm.
- Other brands to try out the crowdsourced film format include Airbnb, Lexus, Intel and Toshiba.
From the article:
"For example, @mrjordancohen tweeted this story line: 'Mcflurry is an ex-marine who teaches English to inner-city Chicken Mcnuggets but in the end McNuggets teach McFlurry. #MakeMyFilm.'”