Dive Brief:
- MDC Partners agencies RJ Palmer and TargetCast have merged to become Assembly.
- Maxxcom, MDC's 2-year-old media agency umbrella group, will be rebranded as MDC Media Partners.
- Martin Cass, a former Carat vet, has been brought on as CEO of both Assembly and the agency network.
Dive Insight:
The move by MDC to consolidate was meant to create efficiencies and help MDC scale to compete with larger agencies. As MDC continues to change and grow, the company will consider more acquisitions, which means more consolidation could be on the way.