- Microsoft's most recent round of layoffs will include two teams from its advertising division.
- One casualty of the cuts will be the Global Agencies and Accounts team that handles the firm's relationships with media and creative agencies.
- The other cut will be Yarn—Microsoft's specialized creative team meant to keep advertisers educated on the company's advertising platforms.
The advertising cuts could affect how Microsoft is able to keep up with competitors, especially in the digital ad market. Microsoft only makes up 2% to 3% of the digital ad market, compared with 31% for Google and 8% for Facebook. In reference to the cuts overall, advertising was just a small chunk—meaning Microsoft is still likely dedicated to digital advertising.