- Twitter is releasing its Promoted Video product into beta testing and it could be a significant revenue booster for the social network.
- Specialized Bicycling Components tested out Promoted Videos during the Tour de France and double engagement year-over-year.
- Promoted Videos will be a cost-per-play that charges advertisers when a video plays and metrics will include video completion and comparisons between organic and paid videos.
Promoted Videos are showing promise as an additional revenue stream for Twitter. The Specialized Bicycling Components success with Twitter might be a bit exaggerated since the winner of Tour de France rode one of its bikes, the beta test should reveal how lucrative Promoted Videos could be.