- Mozilla has announced it will begin selling sponsored spots within its Firefox browser and has launched a new native advertising format it calls "Directory Tiles."
- Along with the new ad program, Mozilla has also launched an editorial initiative named "Voices."
- The new sponsored tiles would appear to Firefox users when they first open the browser.
The announcement comes to some in the industry as a surprise because Mozilla has been so actively against tracking, becoming deeply tied to the "Do Not Track" movement. Of course, tracking and advertising do not have to necessarily go hand-in-hand and Mozilla still needs to create revenue.