- NBC has stepped forward to be the first TV network — and one of the first companies overall — to sign a deal for Facebook Premium Video Ads.
- The TV network will use the video ads to promote three new summer shows: "Rosemary’s Baby," "The Night Shift," and "Undateable."
- The auto-play video ads appealed to NBC because of Facebook's vast audience reach — something the network can't find anywhere else.
Yet again, Facebook's massive user base benefits the social network and its advertisers. NBC is brave to be one of the first to try the video ads — especially with the $1-million-a-day price tag. The network will help set a precedent on whether the ads will be a valuable investment both for brands and for Facebook as a stream of revenue.