Dive Brief: 

• Former AOL executive Jon Brod co-founded the mobile app Confide as a way to send private or sensitive information to others in a business setting. 
• The app, being touted as the Snapchat for businesses, sends users email-like messages that the text can only be read while a finger is scrolling over it and the message is deleted after the recipient is done reading. 
• Messages are encrypted on Confide and the app discourages screen shots because only the portion being touched is visible. 

Dive Insight: 

While the phrase "Snapchat for business" may make Confide sound frivolous at first mention, the app could have some valuable uses. Marketing and communication professionals could share embargoed announcements with colleagues or the press with less risk of a leak. Off the record comments to media would be more secure shared through Confide. Also sharing sensitive client information among colleagues could be done more securely within the Confide app.