- A new social network launched Thursday—simply called 8—says it will differentiate itself from the pack by paying users.
- The network will allow members to sign up to include ads on their personal profiles and earn 80% of revenue generated from the content.
- Several celebrities have already signed up to be contributors, including Patricia Arquette, Jamie Oliver, and Usher—who is currently on 8's homepage.
When new social networks are introduced, they often seem like just another fad in a saturated market. What 8 is doing, however, is more of a broader social experiment. Will the draw of ad dollars convince users to switch? If the model is successful, other platforms will have a hard time competing with a social network that literally pays its members.