- Despite multiple domestic abuse scandals, the NFL exited 2014 with a 7.8% increase in sponsorship revenue, for a total of $1.15 billion, according to new research from IEG.
- The NFL was able to pull in three new sponsors for the 2014 season—Dannon, TD Ameritrade, and Nationwide Insurance—helping to beat the total sports sponsorship spending average of a 4.9% increase.
- Certain NFL teams and players involved in the domestic violence and child abuse cases—including Baltimore's Ray Rice and Minnesota's Adrian Peterson—lost sponsors, but the league suffered little overall.
IEG's findings may come as a bit of a surprise for anyone following the headlines surrounding the scandals in the NFL. The increase in sponsorship spending goes to show that media portrayal may not always offer a true representation of a brand's public image. And many sponsors may not be too concerned with the NFL's image problem, as the league is still pulling in huge viewer numbers.